Tell better stories. Build stronger brands.
Tupelo Media exists to help young technology and green energy companies, along with public-purpose organizations, gain a foothold in the noisy, crowded (and mostly boring) information marketplace. Together with our clients, we create content that is engaging, relevant, and often entertaining. Our aim is to captivate your audience members by understanding their needs, honoring their interests, and respecting their time.
We help you do you . . . better.
Our Clients
Tupelo Media is a proud supporter of CyberCoast.
We listen.
Who do you think you are? What do you think you do? What value do you provide?
Do your customers and stakeholders agree?
Building an authentic brand begins with understanding who you are in the eyes of your audiences, who you’d like to be, and how to close the gap between their perceptions and your aspirations.
We plan and act.
Einstein said, “Nothing happens until something moves.” Mike Tyson said, “Everybody’s got a plan until they get punched in the face.” We agree with both of them. That’s why we start working even as we’re still planning — and why we revise our plans while work is in progress.
It’s all about creating an ongoing conversation with your customers, one that makes them feel valued by you and in turn, makes them value your company.
We earn our keep.
Long-term contracts aren’t really our thing. That’s a recipe for complacency and stagnation. Your business has to be nimble, so we are too. We don’t want to lose any customers – and we don’t intend to. Our aim is to get you to the level where you can have in-house resources, a larger, global firm, or both at your side. (And we can help you find those as well.)
We play well with others.
Already have communications help? That’s smart! However, if you sense there’s a gap, we’re happy to be a supplemental resource to your internal or external teams. It’s not about us, it’s about you and your company. It’s about helping you realize your vision and dreams so that you can do the same for your customers.
Jim McClellan
Principal and Consultant
Tupelo Media LLC
Who is ‘we’?
We is me, along with independent professionals from other disciplines I trust to make sure you get the best service for your needs. For my part, I’m a 30-year communications pro who spent five of those years as the marketing and communications director for AppRiver, a locally grown email and cybersecurity company that is now part of OpenText. I’ve also led communications teams at the highest levels of state government, in private-sector PR firms, and in the military.
Versatile? You bet. I’ve written everything from web content and press releases to newspaper columns, major speeches, and even a book. I’ve also produced television programs, organized (so, so many) press events, created multimedia presentations, and developed brand strategies for companies large and small.