Lunch & Learn

Topic: Delivering on Your Brand Promise through Employee Engagement

Speaker: Chansidy Daniels, Capital City Bank

Employee engagement is vital to building and sustaining a strong brand.  Every customer interaction is an opportunity to deliver on your brand promise. If employees don’t understand and believe in your organization’s brand, they can’t deliver on the brand promise. Employee engagement is essential to being able to effectively deliver your brand promise to your customers. The experience that your employee delivers to your customer will determine the ongoing perception of and relationship with your brand and can be directly linked to customer satisfaction, company reputation and overall stakeholder value. In this workshop, participants will learn what employee engagement is, why employee engagement is a critical driver in delivering on your brand promise and what factors in organizations drive employee engagement.