Our Mission, Vision & Values

We believe our strength is in our core values: respect, integrity, imagination, courage and excellence. They are our legacy and our future. And they are important to the kind of effective leaders we continue to be in the health care industry. As we pursue our vision to be a leading innovator enabling healthy communities, we will never lose sight of these principles. Our business and our industry are always evolving, but we will always stay true to who we are.

Our Mission
To help people and communities achieve better health declares our purpose as a company and it serves as the standard against which we weigh our actions and our decisions.

Our Vision
To be a leading innovator enabling healthy communities is both the inspirational and aspirational description of the future state of our company. It is our framework and guides every aspect of our business. By broadening our scope and continuing to evolve, we have more flexibility to make a greater impact on as many people as possible.

Our Values
Our core values are timeless. They describe the core principles that distinguish our culture and serve as a compass for our actions and describe how we behave in the world.

Respect
Across Florida, we offer our employees opportunities for personal and professional development. We respect and value the collaboration of our colleagues and business partners.

Integrity
Florida Blue adheres to strong ethical and uncompromising legal standards in every aspect of our business.

Imagination
To fulfill our vision of helping people and communities achieve better health, Florida Blue continually seeks innovative and creative ways to meet the needs of our customers.

Courage
Courage allows us to act with confidence and resolve in the face of uncertainty and risk. Courage drives principled, effective leaders in business and it is a value that allows us to embrace change and challenge the status quo.

Excellence
At Florida Blue, high expectations and goals are the standards that we choose for each other and ourselves because rigor instills excellence.