 | Topic: Optimizing LinkedIn through Effective Branding
Did you know LinkedIn has over 740 million members worldwide, with over 55 million registered companies? With such vast reach, your LinkedIn profile has the potential to be seen by recruiters, potential employers, clients, and industry colleagues.
This session will explore how optimizing your LinkedIn profile can significantly enhance your visibility, credibility, and networking opportunities. Attendees will learn how to craft a compelling headline, leverage keywords for searchability, discover the power of visual branding, and gain insight into writing engaging content, all while fostering meaningful connections.
Speaker: Lauren Helm, APR, CPRC - President, Lauren Helm PR, LLC
Lauren Helm’s extensive career has been anchored in public relations. She has navigated the world of branding, community relations, event management, digital marketing, corporate communications, and community engagement while harnessing a proven track record of delivering results that matter.
Lauren’s career highlights exemplify her diverse skill set and remarkable achievements. Lauren’s work also extends beyond the boardroom, as she has become a prominent figure in community engagement. Notably, she recently facilitated a collaboration that led to the establishment of a permanent food pantry in Leon County’s Title I Schools. Actively involved in various leadership roles, Lauren is a Leadership Tallahassee Class 41 member, an alumnus of the Joe Curley Rising Leader Class in the Florida Public Relations Association, and the Director of Credentialing for the Florida Public Relations Association – Capital Chapter.
For questions regarding registration, please contact Beth Pupke at bpupke@talchamber.com
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