At North Florida Financial we realize that every client has different resources, needs, and goals. We focus on planning- not products- which makes our process unique. Our Financial Representatives evaluate the financial choices that clients make in their everyday lives; ignoring the industry standard of simply selling financial products and hoping everything falls into place. Along with our team of over 100 of the area's most educated financial professionals, we've been dedicated to developing financial strategies for our clients and their families for almost 50 years.